An excellent article by Pat Hanavan published on truemerchant.com that includes the famous video from 1997 of Steve Jobs’ incredible marketing strategy with the release of Apple’s Think Different campaign.
Say what you will about Steve Jobs the pros, the cons - however, there is no denying Mr. Jobs started the PC revolution. What a brilliant mind. "We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams."- Steve Jobs